jamica El

CREATIVE DIRECTOR

Jamica (All Pronouns) is a digital strategist, multimedia artist, and technologist living and loving in Oakland, CA. Her work is fueled by her mission to help Black creatives craft sustainable legacies and take up more space in the world. Over the last decade, Jamica has curated DJ sets for household names like Macy’s, Cadillac, Airbnb and Radio One.

During her five years at Apple, she worked with other talented engineers to ship copious mobile devices and software builds. And in 2016, as a resident fellow at Buzzfeed, she spent a year prototyping civilian body cameras to empower the Black community to share stories of police encounters. In 2018 she launched her consultancy, muvaboard, to help social impact brands crystallize their messaging through research and stories of liberation. This leap of faith serendipitously connected her with RUNWAY’s women-led team in 2019.

Jamica spends her free time consuming beautiful Black stories, collaging, or in fellowship with family or sister-friends. Her favorite quote is from Marianne Williamson’s A Return to Love — “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.”